Fortnum & Mason Exclusive Limited Edition Spy Themed Hamper

A fictional project commissioned by Fortnum & Mason to create a limited edition, exclusive spy themed hamper. The concept is based on the them of concealment and disguise, with historical context to World War II espionage. This is illustrated through the use of World War II styled font used to create the projects branding. The concept utilises the concept and role of a spy in a modern, innovative manner. The colour palette used creates a dual element of sarcasm and wit, demonstrating the sophistication of the concept - contrasting, eye catching electric green used to portray the subtle subject of concealment and disguise.

Alongside a variety of food and drink items, the hamper also possess three sundry items, a lock picking set, information guide, and a UV pen and light set. The hamper requires the receiver to step into the role of a spy, by using the lock picking set and lock picking guide provided in the hampers sundry items to pick the lock into the main body of the hamper, allowing them access to the hampers food and drink items.

The hamper contains an abundance of food and drink items specifically designed to heighten your spying capabilities. With a unique blend of food and drink proven to boost productivity of brain functions, mind restoration, relaxation and neurone function. The food and drink items are designed to be eaten quickly and on the move, meaning functionality were paramount in their invention. All of the food and drink packages are also made with biodegradable flammable material, meaning they are designed to be burned as  a form of disposal upon consumption. The biodegradable characteristics of the material ensure that it is both safe and environmentally friendly to displease of the packaging in this way. This style of concealment ensures that het packages, and your fingerprints, are untraceable.

The hampers drink items are all formed in the style of a traditional English tea bag. This means that they all appear in powdered bag form, ready to be distilled in hot or cold water. This is designed to instil an element of secrecy about their contents, and ensures that if the contents became misplaced once outside of the packaging, nobody would be aware of its contents due to it being disguise in the form of a tea bag.

The balance of excitement, challenge and education creates an aesthetically and conceptually innovative hamper design, that is destined to impress and thrill the target audience.

Forestry Commission England YCN Brief

Forestry Commission England brief on YCN. The campaign was created to raise awareness of the various outdoor activities that the Forestry Commission provides, to 16-25 year olds.

Full brief details: http://www.ycn.org/awards/ycn-student-awards/2012-2013/briefs/forestry-commission-england.

I created a direct mailer to be sent to to the target market, via Universities, Schools, Colleges and distributed in busy town centres. The direct mailer consisited of a series of inserts, each with instructions on visitng their local Forestry Commission England site. Included in the mailer was a small packet of seeds, the mailer asked the receiver to visit their local Forestry Commission site and to plant their seeds. They were then asked to come back and visit the seeds as their tree began to grow, instilling a sense of loyalty and encouraging multiple visits. Other interesting elements included a unique 'tree feed' paper insert - a thin piece of disolvable paper, lined with tree feed, which when in contact with water dissolves to feed the seeds.

Teenage Safe Sex Campaign

Fictional Teenage Safe Sex Campaign proposed as being commissioned by the NHS to promote the importance of Safe Sex to the teenage market. A series of posters were designed as part of the campaign, alongside an information booklet to be distributed in Schools, Colleges and local Health Centres. The project has a teen inspired tone of voice, with witty, youthful expressions being used to attract the teenage market to direct, inform and raise awareness of safe sex to young men and women aged 16-25.